The military may face additional competition from civilian employers who are increasingly willing to pay for their employees' education.
Large companies like the oil giant BP, accounting firm Deloitte, tech behemoth Google, and even food-maker Smuckers either provide discounts to select courses at eligible colleges or cover the full cost of tuition. An employer survey from 2013 found that 61 percent of companies make available some type of tuition-assistance program. Parcel firm UPS offers its employees a $15,000 tuition credit and cut deals with regional colleges in Illinois and Kentucky to provide its workers free courses.
One of the main benefits of military service is access to tuition assistance and the Post 9-11 GI Bill. If other companies offer similar benefits, the military may need to increase compensation in other areas to attract and retain servicemembers.